SMS Catering Rose from Humble Beginnings to Become Charlotte’s Biggest Caterer

SMS Catering Services’ unique history dates back to 1971 when Bob Freeman started the company as a small side business. Freeman started off grilling his food at political rallies and fundraisers for then-congressman Jim Martin.

There may have been something to Freeman’s secret recipes as Martin went on to run for governor. That prompted Freeman to pursue a full-time career behind the grill. Now, 45 years later, the Martin family owns the oldest and biggest catering company in Charlotte.

SMS Catering Services started from humble beginnings as Freeman embraced the role of a self-made entrepreneur. In 1997, Freeman was joined by his son.

It was then that Robert Freeman III became a full-time general manager after earning a Master’s Degree. Combining his business acumen with the foundation his father had already built, SMS Catering began to soar to new heights.

The Freeman father and son tandem have always been innovative and even invented a cordless food warmer, which has come in handy over the years and allowed SMS to serve warm food on Charlotte’s coldest days. The idea for that device came to life during a fish fry for more than 1,000 people on one unseasonably, cool day. The Freemans turned to their intuitiveness and came up with a new product that helped them continue their guarantee of satisfaction.

SMS actually stands for ‘Service Means Satisfaction.’ That rings true at every catered event, especially when SMS was able to serve 6,500 people at the NCAA Tournament in Charlotte in just an hour’s time. SMS Catering has also come to the aid of the community, having recently served repair crews all over the area when violent storms knocked out power.

The Freeman family has expanded the business, which led to the development of the current SMS Catering venue, a nine-acre facility that features a top-of-the-line banquet hall.

SMS Catering is also known for its authentic North Carolina barbeque as the Freeman family has perfected its own recipe that has satisfied residents for decades. SMS catered events continue to include wedding receptions, corporate events, retreats, reunions, anniversaries and many other kinds of other special events.

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Mr. Freeman serving food and talking to Chesley Burnett “Sully” Sullenberger III at an event.

SMS Catering Services is available to host all types of events and it can also bring its catering service directly to the client. With more than 45 years of experience, SMS Catering has become a staple in the Charlotte community that was built on the pillars of integrity, quality and family.